Irish flag carrier Aer Lingus has finished installing ABC International cabin branding elements on its A330s and new A321neos, following the Italian branding specialist’s design and manufacture of the iconic Shamrock symbol.
ABC International has been involved with a large design modernisation project that Aer Lingus undertook at the start of 2019 as part of its development strategy. The Irish Shamrock has been restyled with the task to underline and represent the values of modernity, confidence and strength of the Dublin-based carrier.
ABC International’s collaboration with Aer Lingus began on the A330s as a branding project with the aim of refreshing the interiors on long-haul routes. The successful outcome of this project led Aer Lingus to extend the branding to its A321neo fleet with a different-sized shamrock, again designed and manufactured by ABC International.
Based on Factory Design’s new Shamrock design guidelines, ABC International translated the brand image into an airworthy product compliant with the aviation environment and ready to be installed on board.
The Italian company developed a CNC-machined aluminium branding logo, properly surface-treated with a sand-blasted effect, divided into three different parts and installed according to the right inclination of every leaf to achieve the correct final look of the Shamrock.
The newly-designed Shamrock has been installed on 14 A330 and eight A321 and approximately 30 branding elements have been manufactured and delivered.
On the retrofitted A330s, ABC International has also been in charge of engineering and certification activities to approve, under its DOA privileges, logo installation on board, while on the A321neo line-fit the installation has been coordinated with the a/c OEM.
“It’s always a source of pride to welcome such a leading airline within our customer base,” commented Olindo Spatola, VP of engineering & programmes at ABC International.
“Having the chance to work firstly on the A330 project, and then on the A321neos, has allowed ABC to cement its relationship with Aer Lingus, experiencing different means of installation and working with several stakeholders involved in both projects.”
For more information, please visit abc-int.it/.