IFE provider Anuvu has signed an agreement with Canada’s flagship airline, Air Canada, to provide inflight entertainment services starting in September 2024.
Anuvu’s offer will increase the volume of Air Canada’s content selection to include over 1000+ movies and 3500+ TV episodes. To offer more programming options, will be through acquisitions from distributors such as Skeye, Shemaroo Entertainment, and Anuvu Distribution.
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“Air Canada has invested significantly in creating a world-class inflight entertainment experience,” said Estibaliz Asiain, EVP Media & Content at Anuvu. “With Anuvu’s expertise and innovative solutions, we aim to revolutionize traditional monthly content cycles by updating and refreshing Air Canada’s IFE offerings more frequently, ensuring passengers have access to time-sensitive content within days rather than months.”
“Anuvu’s advanced technology will help take our award-winning in-flight entertainment product to the next level, further solidifying Air Canada’s leadership in offering an unparalleled range of content onboard,” said Norman Haughton, Director of In-Flight Entertainment and Connectivity Product and Analytics at Air Canada. “We look forward to rolling out the expanded content onboard with even more entertainment choices, quality and variety for our customers to enjoy when flying with us!.”
Additionally, the IFE provider will help support and build upon Air Canada’s existing relationships with many popular streaming brands. New content acquisitions, such as Moonbug (Cocomelon), will offer kids’ TV content in both English and French, along with exclusive short-form content from various providers.