Aircraft Cabin Management

BA ‘doubles’ IFE content in 2023

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photo_camera 747 Refresh Ground TrialSeptember 11th 2015British Airways Picture by: Stuart Bailey / British Airways

British Airways reports that it has doubled the content available for customers to watch through its inflight entertainment system since the start of the year, offering a range of brand-new content on board, including boxsets, movies, podcasts, children’s programmes and more.

The airline expects more than one million customers to watch content on its long-haul flights in August, with 75+ boxsets and 20 franchises now available on board.

READ: BA boss hints at cabin improvements

British Airways’ Chief Customer Officer, Calum Laming, said: “We know just how important it is to provide a great range of entertainment for our customers to enjoy during their journeys, and it’s one of the things they look forward to most when they fly with us, so we’ve been working hard to source new content, doubling the amount available at our customers’ fingertips.

‘We’ve partnered with brilliant brands like Paramount+ and even created a dedicated British Original channel. From a newly released blockbuster film to the latest podcast, there’s something for everyone to enjoy during their flight this summer.”

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