Aircraft Cabin Management

Bhutan Airlines launches AirFi wireless IFE platform

Bhutan Airlines, which operates daily scheduled flights to six international destinations from its base at Paro Airport, has selected AirFi to provide wireless inflight entertainment for passengers flying onboard it’s A319-100 aircraft.

Passengers on all Bhutan Airlines flights can now watch Hollywood and regional film, television series, documentary content a moving flight map and a selection of music and magazines using their own Wi-Fi enabled mobile devices. To access the in-flight entertainment (IFE) offerings, passengers simply access the AirFi wireless network through device settings, then begin enjoying content.

Bhutan Airlines has committed to this new experience enhancement in a bid to become the carrier of choice in the region. Many of the airline’s regional competitors offer no IFE service to passengers.

Early feedback from passengers shows that the air-map (moving map) has become the most popular element of the inflight entertainment system. In addition to displaying the position and direction of the plane, the map also displays the altitude, airspeed, elapsed time, and remaining time.

Commenting on the new IFE partnership, Pema N. Nadik, Chief Executive Officer of Bhutan Airlines said: “We are excited to launch our new IFE system, powered by AirFi. It will significantly enhance the overall travel experience for our passengers. These new systems are part of our ongoing efforts to improve our services and provide our customers with the highest level of comfort and convenience. AirFi is a proven leader in portable wireless IFE and can provide a perfect blend of entertainment to complement our passenger demographic.”

According to AirFi CEO, Job Heimerikx, the partnership has ample room to grow: “I’m always happy when AirFi’s low capex business model and easy-to-deploy solutions can enable a carrier like Bhutan Airlines introduce IFE for their passengers,” he said. “When Bhutan Airlines is ready add new features to the IFE offering or wished to boost ancillary revenues from onboard sales, we will be ready with flexible, tailor-made options.”

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