Cathay is to rebrand its catering business as Cathay Dining, with immediate effect.

For nearly six decades, the subsidiary formerly known as Cathay Pacific Catering Services  has delivered  inflight food to customers in Hong Kong and across the globe.

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The rebrand to Cathay Dining follows the group’s global rebrand to Cathay in September 2023. The Cathay Dining brand will begin to roll out across customer-facing channels starting this month.

Introducing the new brand, Cathay Chief Operations and Service Delivery Officer, and Cathay Dining Chair, Alex McGowan said: “We have invested heavily over the years to transform Cathay Dining into a world-class provider of dining solutions and experiences. The new brand reflects this and underlines the important role that dining plays in helping Cathay achieve its vision of becoming one of the world’s greatest service brands.”

Cathay Dining has two key lines of business, providing inflight dining solutions to Cathay Pacific and other major airlines flying to and from Hong Kong, as well as providing catering services to businesses outside of the aviation industry. Cathay Dining operates the principal aviation catering business in Hong Kong, last year producing more than 19 million meals.