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Disney+ deal for Cathay IFE

photo_camera Passengers will soon be able to watch Disney+ content on 4k screens (Pic: Cathay Pacific)

Cathay Pacific has signed a deal with Disney+, the first airline in Asia-Pacific to do so.

Beginning 1 December, more than 100 hours of films, series and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic will be added to the airline’s IFE systems. This includes hours of exclusive Disney+ entertainment content never before available on Cathay Pacific.

Cathay Pacific General Manager Customer Experience and Design Vivian Lo said: “We are delighted to be the first in Asia-Pacific to bring the original titles and stories from Disney+ to our customers onboard. From beloved classics to blockbuster originals, captivating series, documentaries and family content, there is now an even wider selection of thoughtfully curated entertainment for customers on board Cathay Pacific.

READ: Cathay Pacific adopts master brand for ancillary revenue streams

Cathay Pacific has also invested in inflight entertainment technology onboard its aircraft. With the Airbus A321neo – the newest aircraft to join its fleet – Cathay Pacific was the first airline in the world to provide 4K screens, a 4K video-on-demand experience as well as Bluetooth audio streaming across all cabins, enabling customers to watch 4K Hollywood and Asian blockbusters using their own Bluetooth-enabled headphones.

Meanwhile with the A350, the airline introduced a new graphical user interface (GUI) that offers customers an intuitive user experience and makes navigating content even easier. With a dark theme that makes for more comfortable viewing and reduces disturbance for other passengers, as well as interactive flight maps, customers can enjoy a truly seamless inflight entertainment experience. The new interface will be progressively introduced to other aircraft types.

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