Emirates has noted a surge of 40% in customer demand for plant-based meals at the start of the year. To meet this demand in 2024, Emirates will introduce an array of new vegan dishes onboard and in lounges later this year, adding even more dishes to its ‘vegan vault’ of more than 300 curated plant-based recipes.
Vegan meal consumption has grown 40% year on year in line with passenger volumes, but in some regions, consumption has exceeded passenger volume growth – such as Africa with an additional 4% increase, Southeast Asia with an additional 5% increase, and the Middle East showing a significant additional increase of 34%.
The biggest increase in consumption of vegan meals occurred in Economy Class.
Significant increases were noted specifically on Emirates routes to China, Japan and Philippines.
Many Emirates Cabin Crew are also embracing a plant-based diet, as Emirates introduced vegan meals for Cabin Crew in 2018.