Aircraft seats and interiors supplier Geven and UK design agency PriestmanGoode have joined forces to design a next-generation family of seats for Economy, Premium Economy, Premium Economy + and Business Class cabins.

The companies say the designs will be unveiled at Aircraft Interiors Expo in Hamburg which takes place between 31 August and 2 September 2021. The project includes a complete overhaul of Geven’s catalogue products and aims to provide the manufacturer with a distinct design language driven by key attributes: functional, timeless, clean and sculptural.

The new seats will enhance passenger experience, are easily configurable for different aircraft platforms and allow airlines to customise them as required.

“We have invested in research & development. We have identified the next-generation aircraft seats”, says Alberto Veneruso , managing director at Geven. “PriestmanGoode has precisely and skilfully designed Geven’s response to forward thinking customer needs. Our new family line products, which embody the partnership between Geven and PriestmanGoode, will certainly stand out as a made-in-Italy concept with innovative features.”

Pasquale Rapullini, R&D manager at Geven, commented: “PriestmanGoode was the right choice. The company’s remarkable proactivity, collaborative approach and full availability represent the successful key factors of our partnership. Although travel restrictions related to the actual pandemic scenario  brought this first ambitious collaboration project on a totally virtual management level, the results are absolutely remarkable.”

Daniel MacInnes, design director at PriestmanGoode noted: “We’re delighted to be working with Geven on this project. It’s very much a collaborative partnership, with our team of designers working closely with Geven’s engineers to develop this next generation of seats. The designs we’re working on build upon the brand’s strong history, as well as Italy’s outstanding heritage of exquisite craftsmanship and timeless design.”