On-board service provider Omnevo has deployed an Electronic Point of Sale (ePOS) system for Icelandair.
The new onboard ePOS devices include several features that improve operational efficiency, customer service, and sustainability goals for Icelandair. The integration eliminates manual pen-and-paper back-office operations, replacing them with digital tablets. Catering staff can now make loading changes up to three hours before departure.
Peter Coelho, Chief Operating Officer at Omnevo, expressed his enthusiasm for the project, stating, “Working closely with Icelandair on this transformative initiative has been a rewarding experience for the Omnevo team. Our goal is to empower airlines with advanced digital solutions that streamline operations and elevate the passenger experience. The success of this collaboration marks a significant milestone in our mission to drive innovation within the aviation industry.”
Key integration points with Omnevo include:
- Enhanced Connectivity: The ePOS devices communicate via WiFi rather than Bluetooth, ensuring a more stable and efficient connection for seamless operations. Additionally, the crew benefits from live information on inventory levels on board, providing real-time updates for better management and decision-making.
- Improved Customer Service: The integration has led to superior customer service, with the introduction of combo options, loyalty payments, seat-map for pre-ordered meals and an allergen filter that helps crew guiding customers.
- Earning and burning Saga club loyalty points: Passengers can choose to pay on-board with loyalty points offering further benefits for frequent flyers.
The ePOS device also includes a built-in printer for inventory management, simplifying crew operations and ensuring a more streamlined in-flight experience.
Íris Anna Groeneweg, Manager Onboard Services and Procurement at Icelandair, highlighted the positive impact on sustainability goals, stating, “Pre-order and fresh item forecasting allow for efficient waste management, aligning with our commitment to sustainability. The collaborative efforts with Omnevo have not only improved our operations, our crew and passenger experience onboard but also contributes to our environmental initiatives.”