Aircraft Cabin Management

On-Board advertising ‘connects’ at APEX launch

photo_camera Spafax's 'AdConnect' product offers Programmatic-style advertising (Library pic)

IFE firm Spafax has launched a Programmatic-style addition for on-board systems called AdConnect. The launch took place at the APEX Expo currently underway in Long Beach.

Built on the foundations of the Salesforce and AWS platforms, the new product offers online and ‘distinctive’ offline functionality, catering to the needs of inflight advertisers. A particular feature of the platform is its ability to navigate the entire passenger journey with relevant and contextual opportunities.

Jean-Marc Thomas, Managing Director APAC at Spafax, commented on the launch: “With Spafax AdConnect, we’ve not just created a platform; we’ve envisioned a new horizon for inflight advertising. By integrating powerful tools and insights into one marketplace, we are offering airlines and agencies an unparalleled platform to drive meaningful engagements, even in traditionally offline settings. AdConnect is about taking inflight advertising into the future.”


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