Inflight Dublin, a global provider of inflight entertainment and wireless solutions, has announced the launch of its latest innovation, called Ease, an IFE wellness breathing exercise designed for nervous flyers.
The release of the wellness product aims to promote the wellbeing of passengers in the air or on the ground, particularly during these difficult times.
Ease is a user-centred, brand-aligned breathing exercise that helps anxious flyers feel more relaxed during their flight. Compatible with all inflight entertainment systems, the exercise can be housed on any wireless or seatback IFE platform.
The exercise adopts binaural beats, an auditory sensation experienced when two different pure-tone sine waves, both with frequencies lower than 1500Hz, with less than a 40 Hz difference between them, are presented to a listener, one through each ear; research has shown that this technique can lead to a marked decrease in anxiety.
It then blends these with resonant breathing techniques and comforting visuals. The goal of the video is to instil a calming and positive experience for the user throughout their flight.
Ease is fully customisable: through the complementary application of an airline’s logo, colour palette, and typography the exercise will tastefully reflect each airline’s brand. This on-trend product is designed and managed entirely in-house by Inflight Dublin.
“We are delighted to announce this latest innovation”, said Inflight Dublin CEO John White.
“Recognising the fast-growing wellness trend, we wanted to create something simple and user-friendly that would help ease the anxiety or fear [hence the name] that many passengers suffer when flying. I am proud of the Inflight Dublin team for continuing to innovate and creating something positive during such a tough time for the industry.”
Last year, Privilege Style, a Spanish charter airline headquartered in Palma de Mallorca and based at Adolfo Suárez Madrid–Barajas Airport, agreed a five-year contract with Inflight Dublin for the provision of its Everhub wireless IFE software and content.
The partnership with the Irish IFE provider was designed to enhance Privilege Style’s passenger experience with an extensive selection of the most recent and innovative content available, including Hollywood blockbusters, classics, and TV show episodes, as well as children’s programmes.