Corendon Dutch Airlines, the charter airline servicing the Dutch branch of Corendon Group, has introduced in-seat ordering of food and duty free via its Corendon Café digital portal.
Working with long-term cabin technology and IFE partner AirFi, this deployment marks the airline’s latest step toward reducing waste and optimising ancillary revenue opportunities whilst also improving the customer experience.
The launch of the new in-seat ordering service across the Dutch leisure airline’s fleet of three Boeing 737-800 aircraft follows a successful trial and will complement its existing trolley service. Passengers need simply connect to Corendon’s AirFi-powered streaming IFE and shopping platform using their own mobile devices and the onboard Wi-Fi system. They can then fill virtual shopping baskets with their chosen items and place their order.
Crew are notified of the order on their tablets, marking the request ‘in progress’ or ‘complete’ for other crew members to see. Passengers can also see their order status via messaging on the wireless IFE platform and their personal electronic device. When the order is ready, a crew member will deliver the items to the passenger’s seat, at which time a cashless payment is taken by debit or credit cards.
The Corendon Café is fully integrated with AirFi’s ePOS (point of sale solution) and IFE system, which manages backend admin on the sales. The in-seat ordering service is fully controlled by the crew who, once IFE streaming system has been turned on, will perform a traditional trolley service. They will then activate the new ordering feature, thus allowing passengers to purchase extra snacks and drinks, and importantly, extending the opening hours of the onboard shop. Crew are also able to monitor stock levels through the staff-facing side of the new system, marking products as ‘out of stock’ when they become unavailable. The system will also enable the airline to optimise product loading and generate less waste.
Corendon Dutch Airlines’ manager of cabin crew and inflight sales Gert-Jan de Vries commented: “Since Covid-19 began, passengers have been asked not to walk about the cabin, and since childhood, most of us were taught not to press the flight attendant call button unless absolutely necessary. This is very courteous, but not ideal if the passenger really would like to buy some duty free or have a refreshment. With AirFi’s in-seat ordering, we provide a more discreet way for our guests to request what they want, when they want it. The result is that our guests are more content during the flight, and as an airline we earn additional revenue that might have otherwise been lost.”