Qatar Airways has introduced an in-house software application that enables cabin crew to deliver personalised experiences to passengers.

In its initial phase, the application, which runs on handheld devices operated by the crew offers real-time insights on flight information, and customer and service information. This allows the crew to view passengers’ profiles, including loyalty scheme members, as well as all special service requests and preferences for a more personalised journey. The application also provides crew with access to up to date digital training materials.

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The airline will complete the roll-out of the new project in multiple stages, with plans to expand its scope to Hamad International Airport and overseas airports and lounges, integrating passengers’ itinerary and requirements.

Qatar Airways Group Chief Executive Officer, Engr Badr Mohammed Al Meer, said: “We, at Qatar Airways, are incredibly excited to introduce a new phase in the airline’s digital transformation, especially one that will enhance our world-class onboard experience. As leaders in industry innovation and digital adoption, Qatar Airways excels in identifying and responding to emerging trends for the comfort and convenience of our passengers and this project is a defining step towards a more connected and insightful interaction between our customers and staff.”