Specialist in-flight entertainment content service provider West Entertainment has announced new AI functionality for its innovative platform WE by West.

The announcement follows the company’s partnership with Qloo, the world’s leading cultural AI company.

WE by West, West’s workflow engine, is a central platform offered to airline clients and key partners. According to West Entertainment, stakeholders can inform and manage all tasks that are due or accomplished, increasing efficiency while providing visibility and transparency for all steps of the process.

Users of the platform can search content availabilities, watch trailers, read reviews and select the content from their phone, laptop or tablet. Tracking of orders and access to financials and reports for each programming cycle is also possible.

The company says that, following the partnership with Qloo and based on its 750 billion plus cultural correlations already mapped by its AI engine, WE by West can now also predict consumer tastes. For each title selected on the platform, WE by West will provide West’s airline clients with a number of recommendations for movies, TV shows and music. These are all based on the initially selected title.

According to the company this, along with West’s Data and Analytics solution, will enable West to help its clients strengthen customer satisfaction.

West Entertainment, LLC is a specialist and customer-centric in-flight entertainment content service provider to the airline, cruise and local creative markets industries. The company is supported by a full-service post-production house. To find out more, visit the www.westent.com website.