Air Canada Cargo has chosen to implement web-based software that continually scans the airline’s data to automatically identify specific opportunities with customers.

Rotate’s Sales Cockpit is being integrated with Air Canada Cargo’s existing systems to automatically open sales opportunities in its CRM, and better monitor agreements to track performance against customer expectations.

The airline says the integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively.

Matthieu Casey, managing director of commercial at Air Canada Cargo, said: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our sales teams to provide more personalised and timely services to our customers while maintaining a consistent approach globally.

“This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.”

Air Canada Cargo says the implementation of the Sales Cockpit is part of its broader digitalisation strategy aimed at enhancing the overall customer experience.

By automating the identification and management of sales opportunities, the Sales Cockpit will help to ensure that opportunities are not missed, and that customer interactions are more informed and responsive.

Ryan Keyrouse, chief executive at Rotate, said: “We are thrilled to support Air Canada Cargo in its digitalisation journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams.

“The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

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