Cargo.one has launched cargo.one360 – a real-time data and analytics product that provides cargo.one partner airlines with digital sales performance insights.
Cargo.one said the platform will help airlines accelerate their adoption of best practises in digital sales and deliver valuable customer insights, and reflects market changes and trends to facilitate better tactical and strategic commercial decision-making.
“Speed and quality matter in air freight. But what truly drives success, is consistently closing the feedback loop: seeing if actions have had the desired effect, and responding to learnings quickly,” said cargo.one’s senior director of airline products Simson Demmer.
“Access to great data enables this, and deploying the right digital sales metrics to augment existing commercial frameworks can lead to remarkable results. Together with our partner airlines, we have developed cargo.one360 precisely in order to make these new metrics available and actionable, and to create greater channel transparency. We are proud to be launching it today.”
Cargo.one said the platform features “easy-to-use” analytics dashboards, real-time data feeds and “market-leading” insights.
Cargo.one’s co-founder and managing director Moritz Claussen added: “With cargo.one360, we are helping our partner airlines to unlock all the opportunities that digital sales channels present. Better service offers also lead to improved customer experience and increased net profits. We are thrilled to play a central role in our partners’ sales success and growth, as we jointly create a digital future for the air cargo industry.”