ECS Group has launched its ‘Augmented GSA’ concept, which brings together individual components that have been developed over the past 2-3 years.

“Over the course of the past almost quarter of a century, serving hundreds of airlines of all shapes and sizes across the globe, ECS Group has developed a huge and diverse skill set, and it is this that we have now structured to form our innovative Augmented GSA concept,” said ECS Group’s chairman and CEO Adrien Thominet (pictured).

“Though we already began developing a number of the individual components during the past 2-3 years, the devastating effect of the pandemic on the aviation industry recently has increased the problems that our concept is designed to solve. As smaller and medium-sized airlines begin to ramp up again, they may face a number of organisational challenges, many of them related to lack of staff. ECS Group can lift the burden to whatever extent the airline wishes. Our Augmented GSA concept goes far beyond the traditional sales activities.”

The new concept is built on four pillars: ‘New Abilities’, ‘Technology’, ‘Commercial’ and ‘Sustainability’.

The New Abilities pillar contains 10 single modules such as the ‘Total Cargo Management’ (TCM) solution which covers all operational requirements, a data-scanning service, or a quality and safety management component, ECS Group said.

The company noted that the Technology pillar “enables process efficiencies across the transportation chain through specially developed, in-house digital solutions”, while the Commercial pillar makes use of these technologies “to provide solid business figures and ultimately greater financial success”. The Sustainability pillar tackles environmental, diversity and social responsibility issues in various approaches.

The four pillars, as well as their individual components, can be selected as required, enabling the airline partner to configure an individualised support structure, ECS Group said.