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Etihad Cargo takes ‘pivotal step’ in charter services with Awery partnership

Etihad Cargo is enhancing its charter service capabilities thanks to a new partnership with Awery Aviation Software (Awery).
photo_camera L-R: Tristan Koch (Awery), Vitaly Smilianets (Awery), Stanislas Brun (Etihad Cargo), and Leonard Rodrigues (Etihad Cargo)

Etihad Cargo is enhancing its charter service capabilities thanks to a new partnership with Awery Aviation Software (Awery).

The cargo carrier says the collaboration marks a pivotal step in its efforts to meet the growing demand for charter services, spurred by the global surge in e-commerce which has seen the carrier receive a 35% increase in charter requests.

Etihad Cargo has implemented a customised version of Awery’s Enterprise Resource Planning (ERP) system to manage its Cargo Chartering Programme.

The solution will enable the cargo airline to streamline operations, improve response times, and deliver superior customer service.

Stanislas Brun, vice president cargo at Etihad Cargo, said: “Etihad Cargo is committed to developing and adopting innovative digital tools that benefit partners and customers.

“In 2023, Etihad Cargo operated 262 charters, which is a 23%t increase compared to the previous year.

“The tailored Awery ERP system will enable the carrier to meet the increasing demand for charter services in the market and improve operational efficiency and customer service.”

The Awery ERP system will allow Etihad Cargo to classify and prioritise charter queries, improve analytics and data storage for performance evaluation, and enhance pricing capabilities by providing access to historical data for better decision-making.

Driven by intelligent automation (IA), the system reads information from enquiries, making it easily accessible for the creation of future quotes.

Etihad Cargo will then use the data to consistently provide best-in-class customer service.

Customers will be able to accept quotes and book directly via a single click or reject them, with the option to provide a reason for why the quote has not been accepted.

Through the easy retrieval of comparable past quotes, Etihad Cargo will improve its capabilities to set competitive pricing and ensure consistent pricing while offering faster response times.

Brun added: “In managing charter enquiries more efficiently, Etihad Cargo will provide faster response times and attractive offers.

“This strategic move is poised to set a new standard in cargo charter services, emphasising Etihad Cargo’s position as a forward-thinking and customer-centric organisation.”

Vitaly Smilianets, chief executive of Awery, said: “Working with Etihad Cargo has been a remarkable journey. Our goal was not only to provide a solution that meets the carrier’s current needs but also to build a lasting relationship that contributes to Etihad Cargo’s long-term success.”

Etihad Cargo says the ERP system implementation is the latest step in its digitalisation journey, which has seen the carrier continuously enhance its online booking portal, introduce artificial intelligence-driven tools to optimise operations and boost capacity, and co-develop a sales optimisation tool that has added value to partnerships.

READ MORE NEWS: Etihad Cargo launches digital sales optimisation tool

 

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