IAG Cargo has announced the appointment of Jenny Critchley as chief transformation officer, with a focus on expanding digitalisation and sustainability.

Critchley has also been tasked with driving productivity, new business solutions and further growth opportunities at the cargo division of BA parent International Airlines Group (IAG).

She takes over from David Rose, who was recently appointed to a new role on the IAG Cargo Executive Team as director of London operations.

Critchley joins the business from BA where she was head of transformation, having held previous roles in strategy, customer, and analytics.

With digitalisation being an vital issue for the air cargo sector, Critchley will look for new digital opportunities, while continuing the focus on key initiatives such as IAG Cargo’s move to paperless AWBs and a greater share of electric vehicles.

She said: “I’m delighted to join IAG Cargo, after many years on the passenger side of the industry, during my career, I have focused on designing future business strategy, much of which is underpinned by digital, customer-centric and sustainable transformation.

“I believe we have a great opportunity to build upon the excellent work that has been achieved so far, to enhance the end-to-end experience of our customers and I am delighted to be leading this exciting, business-wide transformation.”

David Shepherd, chief executive officer at IAG Cargo, added: “At IAG Cargo, we are driving digital transformation throughout the business, whilst pushing our sustainability efforts and our chief transformation officer plays a key role in achieving this.

“Jenny will support the business to evaluate the prospects of new opportunities, champion key strategic initiatives, and deliver on our multi-year transformational priorities to deliver a better service for our customers.”