Air cargo sustainability requires a strategic approach to balance environmental, social and economic concerns to achieve long-term growth and reduced impact, says Strike Aviation Group’s Andrius Antanaitis.
Sustainability is gaining greater prominence within the air cargo sector, primarily in response to the global challenges posed by climate change. These challenges can only be effectively tackled by mobilising the collective efforts of all business sectors, including aviation. At Strike Aviation Group, we are dedicating significant efforts to achieving our strategic sustainability objectives. Our approach to sustainability can be summarised in three key words: consistency, determination and innovation.
Overall, sustainability in the air cargo sector involves a multifaceted approach to address environmental, social and economic concerns, with the aim of reducing the industry’s negative impacts while supporting its long-term growth and development.
Strike Aviation Group’s vision is to be the pioneering cargo GSSA in leading and inspiring the industry to reduce its CO2 footprint. However, we acknowledge a fundamental reality: attempting to accomplish everything simultaneously and expecting to achieve our most ambitious goals in the shortest timeframe is impractical. As a result, the company systematically introduces one measure after another, adhering to its long-term business strategy, in which sustainability stands as one of the central pillars.
Step by step towards the larger goals
Strike Aviation Group is actively reducing its environmental footprint through various measures. Notably, waste prevention and reduction have been integral topics in our company for years. We contribute to CO2 reduction by implementing covered and restricted travel activities, along with enabling our employees to work from home offices.
We also promote the use of e-transport, offering all employees the option to choose an e-bike of their preference from a retailer at no cost. Strike Aviation Group is an enthusiastic advocate of green energy usage, as all our locations have green power contracts with local energy suppliers, and all interior lighting exclusively utilises 100 per cent energy-saving LED technology.
Investment in carbon offset projects
One of the most significant trends in our industry is the increasing investment in carbon offset projects. According to IATA, making substantial investments in projects that help reduce the amount of carbon dioxide in our atmosphere is an accessible approach for air cargo companies to enhance their sustainability. It’s a prevalent trend in which anyone within the supply chain can offset some, or all, of the carbon emissions generated by an air cargo charter.
As a result, we are proud to align ourselves with the global initiative, Plant-for-the-Planet, which aims to restore forest ecosystems to mitigate the climate crisis and address biodiversity loss. The initiative’s vision of protecting and expanding the world’s tree cover aligns with our values, and we are committed to contributing to this noble cause. In partnership with the Plant-for-the-Planet initiative, Strike Aviation Group plants a tree for every shipment, thus supporting the greening of our planet and the reduction of CO2 pollution.
Those who encounter us at various international air cargo exhibitions and conferences can readily recognise our distinctive and appealing booths. During these events, we adopt a completely paperless approach, enhancing our communication through the use of digital tools. Moreover, all our giveaways are 100 per cent sustainable, adhering to environmentally friendly principles.
Yes, it is Strike: willing to share the best practices
Many of our partners in aviation are increasingly intrigued by our sustainable practices, and we are delighted to share them as we believe we are on the right path. The air cargo industry is known for its conservatism and resistance to change, but Strike Aviation Group is taking the lead in implementing innovations and embracing digitalisation to ensure effective operations. We firmly believe that digitalisation in the air cargo sector can enhance efficiency, reduce waste and minimise environmental impacts. By optimising operations, reducing resource consumption and enhancing transparency, the industry can take significant steps toward a more sustainable future.
Additionally, we are planning to implement a methodology for calculating our company’s CO2 footprint to allow us to inform our customers about the environmental impact of our operations, contributing to the transparency of our activities and encouraging other market participants to follow our lead.
Individually, some of these eco-friendly steps might appear small and insignificant. That’s why we emphasise the importance of consistency and comprehensive approach. While there may be market turbulence and ups and downs, our sincere advice is to clearly define a list of short-, medium-and long-term goals and stick to a well-defined roadmap to achieve them.
This approach pays off, and you can trust Strike Aviation Group. Our ongoing investments in sustainability measures and the increased efficiency of our operations promise favourable financial results for this year and offer an optimistic outlook for 2024. This is truly good news: the development of reliable strategies and investments in sustainability within each company strengthens the entire air cargo industry.
This advertorial feature was first published in Air Cargo Management – November/December 2023. To read the magazine in full, click here.