Korean Air has agreed a partnership to deploy the Accelya FLX Platform to modernise its retailing and ecommerce capabilities.

The Accelya software will support the carrier as it strives to modernise its digital customer experience through both direct and indirect channels.

Korean Air will integrate Accelya’s New Distribution Capability solution as well as its FLX-Merchandising module, to deliver personalisation and the most relevant offers to customers.

Accelya’s NDC offering links airlines with over 50,000 travel agents including the world’s largest online travel agents and travel management companies.

The software specialist says its NDC capabilities deliver on average over 30% NDC adoption for partner airlines, “bringing improved customer servicing, more ancillary sales and the ability for customers and airlines to benefit from much richer offers”.

The Accelya FLX Platform supported more than half of all global New Distribution Capability (NDC) transactions in 2022, according to independent consultancy T2RL.

The platform uses the Amazon Web Services (AWS) cloud and latest technology “to deliver unparalleled scalability and reliability, while enabling airlines to efficiently present millions of retail offers across all channels,” said Accelya.

Yoo Tae Jung, managing vice president and NDC platform director at Korean Air, said: “We are delighted to partner with Accelya to enable our modern retail vision and bring powerful innovation to the market for our customers. 

“The exhaustive RFP process has highlighted Accelya’s technological expertise and flexibility. Our partnership with Accelya, a leader in retail modernisation, is a key step in reshaping our retailing strategy.”

Sam Gilliland, chief executive of Accelya, added: “Our alliance with Korean Air is built around a shared belief in putting the customer first, making modern and forward-looking technology choices and ensuring airlines are truly in control of their retailing journey and not being held back by legacy ‘old world’ technology vendors.

“The deployment of the Accelya FLX platform will provide Korean Air with a clear pathway towards offer and order transformation, empowering them to control their future, with Accelya supporting them every step of the way. “