E-commerce software house Newshore is joining California’s FLYR Labs to extend the capabilities of its decision intelligence platform to help airlines offer a frictionless and scalable digital customer experience.

Newshore, founded in 2008 in Barcelona, is already used by Vueling, Sun Express, and HK Express for a wide range of customer experience services including e-commerce, customer management, and content management solutions.

It enables airlines to unlock direct online sales channels, ancillary offers, and personalised content to increase revenue and direct bookings using Newshore’s cloud-based platform which integrates with an airline’s legacy infrastructure.

Enric Puig, co-founder and CEO of Newshore, said: “Our solutions help airlines convert more revenue on their direct channels and maintain a relationship directly with the customer. By leveraging FLYR’s advanced, revenue-optimal pricing for fares and ancillaries, we will enable airlines to sell more tickets and maximise total revenues. Our understanding of every customer will enrich FLYR’s deep learning models, so that customers can be provided with the right product at the right price in the right channel.”

Alex Mans, founder and CEO of FLYR, says: “Newshore is a leading airline e-commerce solution provider with an impressive platform architecture and vast product capabilities. By linking Newshore’s capabilities with FLYR’s unmatched expertise in real-time, AI-driven forecasting and pricing, we will unlock the potential dynamic offers across the entire customer journey from decision and pricing to sale and distribution.”

FLYR’s decision intelligence platform, The Revenue Operating System, already leverages advanced deep learning technology to provide automated, AI-driven revenue management capabilities that maximise airline profitability and total revenue. By combining Newshore’s direct distribution and retailing capabilities with The Revenue Operating System, the airline retains control of their customer journey and retailing strategy. Newshore’s customer experience, e-commerce, customer management, and content management solutions will be tightly integrated into The Revenue Operating System.

Pictured above, from left to right: Gabriel Abascal, co-founder and CFO of Newshore; Alex Mans, CEO and founder of FLYR Labs; Andrew Jing, VP of M&A and investment research at FLYR Labs; and Enric Puig, co-founder and CEO of Newshore.