Norse Atlantic Airways is planning to launch its low-cost long-haul operations when it sees demand for transatlantic travel returning by late Q1 or early Q2.
The airline anticipates that all 15 of its 787 Dreamliners will be flying next summer, on routes between Europe and the US.
“We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly and fuel-efficient aircraft as the world gradually reopens,” stated CEO Bjørn Tore Larsen.
“Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back.
“Based on the current situation, we anticipate that all our 15 Dreamliners will be flying customers between Europe and the US next summer. We will launch our ticket sales approximately three months prior to first flight and will offer exciting destinations that have proven to be attractive.”
Norse expects to have approximately 1,600 employees by summer 2022.
The airline has also presented its livery and basic elements of its brand, inspired by the innovative longships that connected Europe with North America. A small in-house team and a local agency have developed the first part of the brand identity.
“Like the Norsemen who travelled and explored the world with their longships, Norse Atlantic Airways will give people the opportunity to explore other continents by offering affordable flights on board modern and more environmentally friendly 787 Dreamliners,” said Larsen.