Global Eagle Entertainment is launching a series of improvements across Southwest Airlines’ inflight entertainment portal.

    The internet connectivity and entertainment solutions provider says the improvements will allow customers to stream inflight content direct to their smartphone, laptop or tablet without having to download an app before they board.

    Global Eagle uses the latest media encryption standard, the common media application format (CMAF), to reduce encoding requirements so that multiple DRM technologies can be used on a single video file.

    Hollywood movies and TV programmes protected under digital rights management can now be played on Southwest’s inflight entertainment portal via selected iOS, Android or Windows operating systems on certain browsers.

    Global Eagle’s president, Per Norén commented on the announcement: “At Global Eagle, we are passionate about providing airlines and their customers with seamless access to inflight entertainment. This release enhances the customer experience, helping to drive engagement and consumption of onboard content and connectivity.”

    As part of the series of updates, Global Eagle says it is introducing Cinemagraphs to the Southwest Airlines inflight entertainment portal displaying an animated movie poster to further engage customers.

    Global Eagle connects thousands of aircraft, ships and enterprise sites across the globe, combining a complete entertainment streaming solution.