The Boeing Company has announced the appointment of Alvin Liu as president of Boeing China, effective September, 1.

Liu will be responsible for developing and implementing Boeing’s growth and partnership strategies in one the company’s largest commercial markets.

Liu has been serving in the role of president on an interim basis since July 10, following the announcement that his predecessor, Sherry Carbary, plans to retire later this year.

Prior to his appointment as Boeing China president, Liu led the company’s government operations team in China where he oversaw relations with key officials and partners, as well as education and community-outreach programmes, across the country.

Dr. Brendan Nelson AO, president of Boeing Global, said: “China continues to be of critical importance to The Boeing Company and we are very fortunate to have Alvin lead our efforts here and build on the great partnership with our Chinese customers and other stakeholders.

“Alvin has a unique understanding and deep appreciation of this market based on more than 20 years of senior leadership experience here.”

Liu said: “I am honoured and excited for the opportunity to help expand on the incredible, 50-plus-year foundation of success and partnership that Boeing has built in China.

“Nearly 8,500 new airplanes, and $550 billion in commercial services, will be needed over the next 20 years in China and I am committed to making sure our team is ready to support our customers and meet that demand.”

Liu brings more than two decades of senior leadership experience in China to the position, including as vice chairman of Ford’s Greater China Operations, vice president and general counsel of Ford’s International Market Group, along with leadership roles at Chrysler and DaimlerChrysler AG.