MRO Management

Wright International unveils new brand identity as it finalises integration into FL Technics

Wright International integrates into FL Technics

Canada-based Wright International has launched a new identity as it completes the final stages of integration as part of FL Technics.

The updated brand and new website design reflect the company’s decades of experience in the MRO sector.

FL Technics announced the acquisition of Wright International in December 2020. During the integration process, Wright International said it was able to both “maintain and extend” its long-term commitments with existing partners while “developing strategic decision-based solutions leading to sustainable integration as a part of the global group”.

Wright International’s president and director of maintenance Mario Sturino commented: “I am proud to see the decisive evolution of the business, based on a professional and entrepreneurial mindset. I am pleased to see the new logotype of Wright International has maintained our original identity elements while being modern and in line with the FL Technics group guidelines. It is a symbol of the integration of our Canadian market-specific experience into a global business.”

FL Technics’ COO Saulius Bajarunas said the upgraded Wright International brand would help strengthen FL Technics’ presence in North America. “It’s all about smart and insightful business development, implemented by leveraging the strengths of counterparts in building a sustainable global and independent MRO network,” Bajarunas commented.

FL Technics’ CEO Zilvinas Lapinskas said: “The new brand and website represent more than an M&A deal, it is the actual integration of culture, knowledge, and know-how within the industry. I am delighted to see the fluent development of Wright International within FL Technics.”

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