Seating and aircraft interiors company, Geven, has announced the launch of its new brand identity aimed at reflecting “the significant strength and vitality of Geven’s evolution and growth over the many decades of activity.”

In a statement, the supplier said that the new logo design is “more than just a design; it reinforces who we are today and embodies our dynamic approach to the future of aviation interiors”. It is an evolution of the brand’s old logo with the use of the traditional dark blue with the use of a new vibrant Neon Blue centred on the re-styled skyward reaching “V”.

It is hoped that the shorthand use of the “V” will represent Geven’s point of view when communicating with the outside world.

“This new, young, vibrant look is part of the company’s strategy which will support us when communicating our significant evolution as we reach out and engage much more actively with the Airline companies and OEM’s, says Geven’s marketing and communication manager, Daniela Spinelli.

“We trust that our new payoff “Fly around the world, tailor-made in Italy”, will provide us with a more consistent and far reaching brand identity which will contribute to determine a new way of customer engagement with us in the future, added Spinelli.

The new redesigned website, www.geven.com, will be online by the end of July and is targeted for those who are looking to Geven’s solutions as a response to their aircraft interior needs and want to find out more about the family driven organisation which started its activity back in 1984 with the production of Aircraft insulation Blankets.

“We have reached five continents, 130 airlines and we have delivered exceptional passenger comfort all around the world. We are a famous global brand with a lot to say to the world.

“Our Blue, Vibrant V, will represent our Iconic way of doing it” says Alberto Veneruso, managing director at Geven.

“We will challenge conventions. We will understand our client’s needs. We will walk alongside them while we co-create high quality, innovative, Italian design aircraft interior solutions that will stand the test of time”,he adds.

The launch of the new brand identity which will “mark the beginning of a new chapter in Geven’s story”, will be rolled out internationally starting June 2021.