Air France has commissioned a poll to gain consumer insights about business class travel, and the preferences of modern travellers.
The study which represents the voice of British business class travellers across various non-specified airlines, found that while comfortable seats (61%) topped the list for a positive inflight experience, service (43.5%) and leg room (43%) were also highlighted as key drivers. Over a third stated dining and drinks, (35% & 32% respectively) also contributed to the overall experience.
Around half of 16-24yr olds and 25-34yr olds (57% and 49% respectively) have experienced at least one negative experience however the number drops to over a third for 35-44yr olds (38%) and dropping again to 26% for 45-54years and 20% of 55+ saying the same.
In a similar trend, over half (53%) of 16-24 year olds don’t believe in-flight catering is a premium experience, while only just over a quarter (26.5%) of 55+ agree. This reflects the reality that airlines that focus on providing superior catering, comfort as well as service cater best to the generational differences of all Business Class travellers.
The survey polled 2,000 people and was conducted for the airline by Censuswide.