Air India has kicked off a new advertising campaign promoting its new A350 cabin launched on its Heathrow flying programme.

The modern interior, showcased at the recent Farnborough International Airshow, features upgraded economy, premium economy and business class cabins.

The new advertising campaign will run throughout August under the strapline ‘Better Non-Stop’.

Developed by McCann Worldgroup it will run across approximately 9,000 train panels, 300 black taxis as well as digital screens in London offices and shopping centres.

The campaign is targeting “discerning tourist and business travellers who want to visit India, or beyond, in style”.

It will also run on the Heathrow Express and at Heathrow Airport Terminal 2, where Air India operates 31 flights a week.

The campaign will be backed by OTT advertising, as well as multi-touch point videos and display ads across news websites.

‘Better Non-Stop’ launched as the airline embarks on the next phase of its major five-year transformation journey, which aims to turn it into a “global airline with an Indian heart”.

Air India will welcome guests onboard its new flagship Airbus A350-900 aircraft from Heathrow to Delhi from September.

“The Airbus A350-900 will transform the onboard experience and ‘Better Non-Stop’ aims to showcase how each touchpoint on the aircraft – from seats, to meals, to amenities – has been enhanced to a new standard that other airlines will strive to match,” the carrier said.

Sunil Suresh, head of marketing, loyalty and e-commerce at Air India, said: “It has been fantastic to deliver this advertising campaign across London, which is a true manifestation of the Air India transformation journey.

“We are excited to reach many new travellers in London and become their preferred choice when travelling to India and beyond, especially onboard the brand-new Airbus A350-900. Air India has embraced a fresh identity, and this is only the beginning.”

Features of Air India’s A350 aircraft

• Air India’s A350 aircraft feature 28 private suites in Business class with full-flat beds in a 1-2-1 configuration, 24 Premium Economy seats arranged in a 2-4-2 configuration in a dedicated, upscale cabin that offers extra legroom and other enhancements and 264 spacious Economy seats arranged in a 3-4-3 configuration.

• Each suite in Business provides direct aisle access, sliding privacy doors, and a personal wardrobe. All seats across cabins on the A350 come with the latest-generation Panasonic eX3 in-flight entertainment (IFE) system and HD screens that offer more than 2,200 hours of entertainment content from around the world.

• The A350 flights will also feature the airline’s new signature soft products and award-winning guest enhancements unveiled earlier this year. These include new chinaware, new tableware and glassware, new bedding, and updated amenity kits for Business and Premium Economy guests, exclusively designed by Ferragamo and TUMI, respectively.