AirAsia India has teamed up with Hyperlocal Cloud platform Sugarbox to launch a first-of-its-kind inflight wi-fi experience hub, AirFlix.

AirFlix is available across the airline’s fleet and will providing experience in an intensely competitive market.

Speaking about the collaboration, Rohit Paranjpe, co-founder & CEO, Sugarbox, said: “We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with AirFlix. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircraft, using Sugarbox’s patented Cloud Fragment technology.

“It enables AirFlix to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for AirFlix and eager for fliers to start experiencing it.”

Co-founded by Paranjpe, Devang Goradia and Ripunjay Bararia in 2016 Sugarbox is bringing the world its first Hyperlocal Cloud platform to support the Internet of the future – of connected devices, applications, people and things. We are solving for deficiencies in connectivity (availability, reliability, latency and cost) and context awareness (who, where, what), by getting the Cloud closer to the End user and providing the best-in-class experiences for the Connected, Under-connected & Unconnected.

Using its patented technology platform, Sugarbox enables native apps to function seamlessly, even when data connectivity is intermittent or unconnected. The business already works with the Chennai and Hyderabad metro and Central Railways.