Emirates will be showcasing its premium economy seats for the first time at Arabian Travel Market 2021 (ATM). The region’s leading travel and tourism exhibition will run from 16-19 May and will be the first in-person travel industry event to take place since the onset of the pandemic.

    The Emirates stand will offer travel industry visitors from more than 60 countries the chance to experience the airline’s signature products and recently introduced service enhancements across every cabin class onboard its iconic A380 aircraft. The airline describes this as a reminder of “the elevated onboard experiences in store for travellers once they get back to the skies”.

    The highly anticipated Emirates premium economy seat will be on display for visitors to experience. The seat boasts an abundant pitch of up to 40 inches, and visitors trying out the seat will also notice its generous width of 19.5 inches and ability to recline into a comfortable cradle position with ample room to stretch out.

    The seats are covered in cream-coloured anti-stain leather with automobile-inspired stitching details and a wood panel finishing similar to business class, all designed to provide optimal comfort and support with six-way adjustable headrests, calf rests and footrests. Customers will also find other meticulous details, including easily accessible in-seat charging points, a wide dining table and side cocktail table, as well as a storage area.

    Fully enclosed private suites in first class

    Emirates will also showcase its Boeing 777-300ER “game-changer” first class fully enclosed private suites exhibit, the Boeing 777 business class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such the first class shower spa and the latest version of the economy class seats. Across both the Emirates A380 and 777 products, visitors will notice new interior finishes and design details featuring the Ghaf tree motif, as well as an updated champagne colour palette.

    Visitors to the Emirates  exhibits will be able to try out all the products on the stand and all seats and surfaces will be cleaned and sanitised after each use. In keeping with ATM’s stringent health and safety protocols, the Emirates stand will operate at a limited capacity at all times to ensure proper social distancing of visitors.

    Visitors can also try out their Emirates knowledge through an interactive 60-second challenge played on a touch screen at the stand.

    On 10 April, Emirates showcased the UAE’s remarkable progress in its vaccination programme with a special flight carrying only fully vaccinated crew and passengers on board. Flight EK2021 departed Dubai International Airport at 12:00 hours local time to cruise over various areas across the UAE and returned to Dubai at 14:30.