Qatar Airways has introduced a new line of luxurious toiletries for premium passengers created by the perfume house Diptyque in an exclusive worldwide agreement. The new range of toiletries will be available in the first and business class washrooms on board the aircraft and at the airline’s premium lounges around the world.
The new collection includes a velvet hand lotion with luxurious scents of sweet almond and petitgrain, hand wash with notes of lavender, rosemary, and a hint of ylang ylang, infused facial water with floral notes of rose, virginia cedar and lemon petitgrain, and essential face cream with a heart of roses, voluptuous notes of prickly pear and the freshness of lemon petitgrain. Shower gel, shampoo, conditioner and body lotion complete the range of products offered to customers at the airline’s premium lounges at Hamad International Airport (HIA) and other key hubs.
Qatar Airways head of product development and service design Genevieve Rosario, said: “We are so excited to be introducing our premium passengers to a new and exclusive range of Diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances that will take them on a sensory journey to create travel memories with Qatar Airways. We are proud to be offering world-class products from brands such as Diptyque that have a lasting impact on our passengers.”
Diptyque executive director Fabienne Mauny added: “Travel has formed an integral part of our house since its creation in 1961. We are therefore delighted to partner with Qatar Airways, a company that shares our passion for providing our customers with enchanting experiences. We are very happy to launch this exclusive collection of products designed for passenger wellness and pleasure.”
The collaboration reflects Diptyque’s celebration of the French art of living, taking Qatar Airways’ passengers on a beautiful olfactory journey. Both brands’ vision is to inspire and delight passengers through creating meaningful and enhanced experiences that will stay with the passenger long after their journey. This collection from Qatar Airways and Diptyque is just the start of a longer term and immersive journey that the two brands hope to elevate with more collaborations in the months to come.
The collaboration between Qatar Airways and Diptyque is facilitated by FORMIA, the leading international guest amenity and hospitality specialist, for an industry-leading first-onboard collection.
The Doha-based airline is constantly striving to find ways to enhance the passenger experience: in February it upgraded its current fleet of Boeing B787-8 Dreamliners with Thales’ AVANT inflight entertainment (IFE) system.