MGR Foamtex is promising visitors to this year’s AIX conference in Hamburg something different on a stand designed to emphasise its sustainable ethos in collaboration with PriestmanGoode.
The aircraft passenger upholstery specialist said the collaboration will “create a truly different Hamburg experience with outstanding colour and attention-grabbing visual effects”.
At the show MGR will be showcasing its MGRSoftWall NextGen that is 50% lighter than existing interiors foam products.
The firm will also be launching MGRSoftWall Eco variant which its says will “bring even more comfort to the cabin”.
Visitors to the stand will also be able to virtual reality to experience PriestmanGoode’s latest developments in aviation interiors and passenger experience design.
MGR said: “The stand will create the perfect environment for the innovation messages of both companies. From the products on show to the very design of the stand itself, sustainability will be at the centre.”
Jon Rose, managing director of MGR Foamtex, said: “We started planning for AIX23 from a position of more conscious decisions about our stand design.
“The furniture and walls showcase the vast possibilities of our products using dead-stock fabrics in vibrant colours, provided by our friends at Botany Weaving.
“We’ve used cardboard and other materials otherwise destined for waste and every detail down to the catering and avoidance of single use disposable items has been part of the planning.
“Soaring above the stand is a sculptural bird constructed of recycled cardboard fabric rolls. The display will stand out to create a truly memorable AIX experience, symbolic of lightweight, the environment and innovation.”
Ben Rowan, director of PriestmanGoode, added: “We’d like to thank MGR for their invitation to design aspects of their stand at AIX this year.
“The collaboration has involved our interior and spatial designers, colour material and finish; and visualisation teams.
“We welcomed the opportunity of working imaginatively with MGR’s materials beyond a typical client project and practising our approach to modular design, materials and consideration for disassembly and re-use.
“The final outcome is an open space for conversations, and we look forward to meeting new and current contacts at the stand.”
MGR will be on stand 7B41.