Japan-based ANA has produced an onboard safety film featuring animated creatures from the Pokémon franchise.

The concept of the in-flight safety video, jointly created by ANA and the Pokémon Company, is to create an experience that all passengers, from children to adults, will want to watch. The in-flight safety video has been prepared to provide important safety information in a simple and engaging format for passengers worldwide.

The film provides explanations of safety-related information and precautions in various in-flight situations, guided by Pokémon characters. In the ANA Disembarkation Video featuring Pokémon, Pikachu gets lost on its journey and is reunited with its trainer through the cooperation of ANA airport staff, allowing viewers to experience the team spirit of ANA.

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“The partnership with The Pokémon Company brings together two iconic brands to create a unique in-flight safety experience that seamlessly bridges generations, offering both fun and educational information,” said Motoaki Ueno, Executive Vice President, Customer Experience Management and Planning of ANA. “At ANA, we are committed to ensuring the safety of our passengers, and this innovative approach allows us to elevate the flight experience by combining essential safety information with engaging entertainment. This unique collaboration ensures travellers of all ages enjoy a memorable and delightful journey with us.”

ANA is the latest airline to introduce novelty elements to keep people’s attention during the safety film. Korean Air recently introduced a video featuring AI-generated K-Pop ‘stars‘, while BA has used referenced to UK period dramas such as Downton Abbey to its film. Cathay has also modernised its video’s settings, using beaches and bars around Hong Kong, instead of an aircraft cabin.