IFE provider Anuvu has signed an agreement with Ryff, a provider of ‘Scene Intelligence’ software in order to review and flag content that may be sensitive or offensive.

The  platform can handle unlimited volumes of content, making it ideal for airlines with extensive inflight entertainment offerings.

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“Compliance is becoming more important than ever. With contentious cultural, geo-political and religious issues, we know our airline clients are in a difficult position wanting to be sensitive to everyone’s needs while also catering to their diverse passenger demographics,” says Kosh Hussain, VP Content Operations at Anuvu. “We currently have the most experienced compliance team in the industry providing compliance services to multiple airlines. However, we want to do more. We knew AI was the answer and Ryff has the speed, accuracy and learning capabilities in their bespoke platform to maintain our high standards.”

“As part of Anuvu’s commitment to investing in advanced technology, this new partnership with Ryff provides assurance that the entertainment offered by our airline partners meets global standards,” says Estibaliz Asiain, EVP Media & Content at Anuvu. “For the first time in the industry, we are able to screen content for compliance in minutes, instead of hours.”