Bamboo Airways chooses Images In Motion as exclusive IFE provider

Images In Motion has won the contract for providing Inflight Entertainment (IFE) content services for the Vietnamese airline – Bamboo Airways.

Images In Motion will be providing a broad range of content across Bamboo Airways’ fleet. The content catalogue features the latest Hollywood releases, Cclassic movies, Asian movies, and hours of TV programmes, as well as an extensive array of local Vietnamese and Western music.


“Having conducted a comprehensive tender process, we chose Images In Motion because of its commendable attempts to connect and perfect personal touch. We were particularly impressed by how quickly it updated the greatest entertainment programmes in the world, particularly in Asia and Vietnam. Furthermore, these entertainment subcategories were all carefully chosen and arranged to accommodate our targeted customers. Through this partnership, Bamboo Airways will be able to upgrade our in-flight entertainment service to serve passengers better and raise the bar for customer service as we work toward becoming the region’s top-rated airline,” said Truong Phuong Thanh, deputy general director, Bamboo Airways.

All content will be specially curated for Bamboo Airways, with an in-depth selection process based on understanding the airline’s passenger profiles.

“Our aspirations to work together in contributing to making Bamboo Airways the region’s top-rated airline is coupled by our strong mutual understanding of content curation for Bamboo’s passengers. We look forward to bring onboard Bamboo Airways the latest and greatest of Inflight Entertainment for all their passengers to enjoy,” said Ong Yong Beng, chief executive of Images In Motion.

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