Aircraft Cabin Management

British Airways adds Paramount+ to inflight entertainment

Paramount+, the global streaming service from Paramount has partnered with British Airways to preview some of the streamer’s best television series on long-haul international flights.

From December, a dedicated channel on the airline’s Highlife entertainment platform will feature a curation of exclusive Paramount+ series for all ages. Customers who wish to continue watching their favourite programme after their flight can do so by subscribing to the streaming service via a QR code on the Paramount+ channel on Highlife or on ParamountPlus.com. Customers will also be able to subscribe to Paramount+ ahead of their trip, providing them with the ultimate entertainment travel companion before, during and after their flight.

An introductory subscription offer of a month-long trial of Paramount+ will also available via the British Airways’ Executive Club, for Bronze, Silver and Gold members.

Anna Priest, chief marketing officer, UK, at Paramount, said: “This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+. We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”

Calum Laming, British Airways’ chief customer officer, said: “We’re committed to enhancing the premium experience for customers when they choose to fly with us and we believe this new partnership with Paramount+ allows our customers to enjoy hours of content in the comfort of their seat. There really is something available for everyone!”

Paramount+ launched in the UK & Ireland in June 2022. Through a major partnership with Sky, Sky Cinema subscribers can access the service at no extra cost through a standalone app on Sky Glass and Sky Q. Paramount+ is also available online and on mobile at https://www.paramountplus.com/ and on a wide range of connected TV devices via distribution through Apple, Amazon, Google, Roku®, Samsung and more.

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