Aircraft Cabin Management

Cathay Pacific adds HBO Max to IFE experience

Cathay Pacific has become the first Asian airline to introduce HBO Max Originals to its seatback inflight entertainment (IFE) experience.

From 1 January 2022, Cathay Pacific passengers will be able to enjoy over 200 hours of HBO Max content. The airline currently has the largest inflight movie and TV library in the Asia Pacific region.

Cathay Pacific’s general manager of customer experience and design Vivian Lo said: “To be the first in Asia to launch the HBO Max brand, not just onboard flights but anywhere is exceptional. It’s a great example of an airline and streaming service working together to bring an unprecedented entertainment experience to passengers and we hope our customers find their next new binge-worthy show on Cathay Pacific.

“During the pandemic, we have been hard at work to bring our entertainment offering to new heights ready for the return of passengers. HBO Max offers some of the most critically acclaimed and exciting shows on the market. This partnership enables us to have more complete limited original series than ever befor.”

Cathay Pacific said the partnership builds on its latest offering of 4k content and Bluetooth headphone pairing, which it launched on its Airbus A321neo fleet earlier this year.

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