A deal between China Airlines and IFE provider Immfly has been extended to include ten A330 aircraft.

First signed in 2022, the deal initially covered China Airlines’ Boeing 737-800s. The bring-your-own-device platform mixes retail and entertainment.

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This five-year agreement helps Immfly’s expansion in Asia, growing its W-IFE digital platform in the Taiwanese market.

“In an era when digitalization is essential, we offer an advanced, modular solution that empowers airlines to evolve their digital strategy at their own pace while unlocking new revenue opportunities,” explains Pablo Linz, co-founder of Immfly. “From the passenger’s perspective, the experience is immediately elevated by offering easy access to movies, music, magazines, and online shopping through their phones or tablets.”