Emirates-backed LCC flydubai has selected Panasonic Astrova IFE for its upcoming widebody fleet.

The agreement, which was announced at the Dubai Airshow, covers the 30 Boeing 787-9s the airline has on order.

Commenting on the announcement, Daniel Kerrison, SVP of Inflight Operations at flydubai, said: “Choosing Panasonic’s Astrova inflight entertainment system is a natural extension of our commitment to innovation and our focus on delivering an elevated customer experience. Astrova gives us the platform to offer richer content, smarter personalisation, and a more intuitive yet familiar interface that truly elevates the journey. We’re excited to bring this next generation of inflight entertainment to our customers on the Boeing 787 Dreamliner when it joins our fleet.”

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Hernan Abbes, Vice President of Global Sales at Panasonic Avionics, said: “We are excited to support flydubai as it enhances the passenger experience across its fleet. Astrova has been designed to deliver a fully immersive and unparalleled entertainment experience, while Converix will enable flydubai to maximise digital engagement, drive loyalty economics and improve operational efficiencies. We are proud that Panasonic Avionics’ solutions will play a key role in helping one of the fastest growing airlines in the Middle East deliver the highest levels of service, comfort, and engagement to its passengers.”