Etihad Airways has signed a region-wide Memorandum of Understanding (MoU) with Talabat, the region’s leading food delivery and q-commerce platform. The agreement will see the two organisations collaborate on a range of initiatives that will benefit both Etihad and Talabat customers and employees.
The MoU, signed at Etihad Headquarters in Abu Dhabi by Etihad Aviation Group CEO Tony Douglas and Talabat CEO Tomaso Rodriguez, heralds the start of the organisation’s participation in the Etihad Guest Miles on the Go programme. Etihad Guest members can now earn and spend Etihad Guest Miles when ordering food, groceries and other essentials on the Talabat platform.
Members who have downloaded the Etihad Guest mobile app and have registered their eligible Visa cards can earn one mile for every three Dirhams spent on the Talabat platform using the linked card. The app will also prompt members to choose if they wish to earn miles or redeem miles on the transaction.
Commenting on the agreement, Etihad Aviation’s group chief executive officer, Tony Douglas, said: “Etihad has always been at the forefront of the travel industry and today’s partnership with Talabat demonstrates our commitment to providing an industry-leading loyalty offering that goes far beyond travel and becomes a full lifestyle programme. As an airline, we are consistently partnering with brands that will drive value for Etihad Guest members and reward them in the sky and on the ground more easily and efficiently.”
“Our MoU with Etihad Airways brings together two leading players in two very competitive industries”, added Talabat CEO Tomaso Rodriguez. “As customer-centric organisations, we pride ourselves on finding new solutions to create the best customer experience, a key part of this MoU.
“We are looking forward to collaborating with the team at Etihad Airways to bring to life some of our regional innovations, such as Talabat Mart, in new experiential ways, to surprise and delight our joint customers in the future.”
In July, Etihad Airways announced that it had expanded the IATA Travel Pass on flights between Abu Dhabi and seven destinations across its network as it continues to implement digital solutions to simplify the travel experience in the wake of the pandemic. Etihad was one of the first airlines to begin testing the pass globally in April this year.