Middle East carrier flydubai has introduced digital magazine app PressReader onboard its aircraft.  From launch, passengers can enjoy complimentary access to a wide selection of  digital magazines through the carrier’s inflight entertainment system on board 70% of the fleet. Over the next few months, the carrier will roll out the service on additional aircraft in its fleet. The app is also available for passengers to use on their own devices at the airline’s lounge in its DXB hub.

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Daniel Kerrison, Senior Vice President of Inflight Operations at flydubai, said: “We are excited to expand our partnership with PressReader. Over the years, we have invested in new technologies as part of our commitment to improving customer experience and offering the right product at the right time. By introducing PressReader as a paperless alternative to print publications onboard, we provide our passengers with complimentary access to a wide range of popular international titles without contributing to extra fuel consumption.”

flydubai’s latest aircraft features the RAVE inflight entertainment system, provided by Safran Passenger Innovations (SPI). The seatback system has an 11.6-inch screen, with a selection of movies, TV shows, music and games, available for passengers in Economy Class if they choose to buy an entertainment package and complimentary for passengers in Business Class. The carrier has plans to introduce its inflight entertainment system on additional aircraft in its existing fleet.