Panasonic Avionics has signed an agreement with Icelandair for the installation of its Astrova in-flight entertainment (IFE) solution and other digital products on the airline’s new fleet of Airbus A321neo LR aircraft.

The set-up will include 16-inch OLED monitors in Business Class and 13-inch in Economy. Audio will be accessible by Bluetooth.

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Icelandair will also be receiving a suite of other digital products from Panasonic Avionics, including e-commerce platform Marketplace, targeted advert generator OneMedia, Arc Moving Map and back-end content management application ZeroTouch.

Andy Masson, Vice President of Product Management at Panasonic Avionics Corporation said: “We are thrilled to be expanding our partnership with Icelandair. By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively in-flight with its passengers than ever before.”

Tómas Ingason, Chief Operating Officer at Icelandair said: “This partnership with Panasonic Avionics brings our passenger experience to the next level. We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”