Panasonic launches MI digital solution for enhanced control of onboard experience

Panasonic Avionics has launched its new all-in-one digital solutions platform, Modular Interactive (MI) with its fully-integrated IFE interactive design and publishing tool that enables airlines to create unique, easy-to-implement seatback interactives.

MI is the latest product introduction to Panasonic Avionics’ digital solutions portfolio. It addresses the needs of airlines looking to extend their brand using economically sophisticated or fully custom-built IFE interactives that appeal to today’s digitally savvy travellers.

Its modular design gives airlines the ability to integrate and scale required software builds. By personalising the seatback experience, airlines are able to speak directly to passengers reflecting different loyalty schemes, flight themes, locations, and promotional offers by tier, airline route, or cabin class.

MI eliminates the expensive and time-consuming process that is typical of traditional custom GUI interactive solutions. Because MI is pre-tested and pre-integrated, it allows airlines to onboard and begin using the product significantly faster than other solutions. Further updates can be implemented instantly and remotely, without the need for ATPs, making the system even more operationally efficient for the airline.

The solution is backward compatible with Panasonic Avionics’ eX3 and NEXT series systems, making it easy for airlines with Panasonic-equipped IFE to onboard and upgrade to MI. MI will be a part of the company’s recently launched Astrova seatback system and will be available in the summer of 2023.

“With Modular Interactive, airlines are given the freedom to turn on or off services and change interactive layouts at any time and without additional software deployment. Airlines can assess higher levels of passenger engagement by simultaneously changing its interactive to display customized and tailored A/B testing campaigns.” said Andrew Mohr, vice president, digital solutions for Panasonic Avionics. “Once paired with Panasonic Avionics’ suite of solutions, airlines are able to access a full suite of revenue opportunities focused on improving passenger satisfaction, driving airline loyalty and increasing net promoter score.”

Panasonic Avionics adds MI to its portfolio of digital solutions. This includes Arc its immersive in-flight moving map platform already selected by 25 airlines, Live Television, which broadcasts Never Miss a Moment premium live sports content with Sport 24 and Sport 24 Extra, Marketplace, and NEXT Insights.

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