Seating and greater comfort are more important areas for airlines to focus resources on innovating than onboard internet connectivity, according to latest research.
Industry summit organisers RedCabin sought the views of industry leaders the recent Aircraft Cabin Innovation Summit 2023 in Hamburg.
According to the findings, 78% of respondents also said improving the ability to sleep onboard was of vital importance.
The study also found that 48% of respondents said passenger seating needs the most innovation while 30% of believed improving comfort should be prioritised.
Just 17% of respondents opted for better onboard connectivity to make the most of the time travelling.
Monica Wick, founder and chief executive of RedCabin said: “Aircraft interiors play a pivotal role in creating an enjoyable passenger experience.
“Our research reinforces the value that the aviation industry places on developing next generation products that are comfortable, sustainable and hygienic.
“The passenger experience remains at the forefront of the aviation agenda. We are on the cusp of a new generation of aviation innovation with sustainability a key consideration, alongside passenger comfort and control.”
The Aircraft Cabin Innovation Summit 2023 was hosted by Airbus where industry leaders who shared their thoughts in the ‘Future of Aircraft Interiors’ survey.
The study also made a number of predictions for the future of air travel, including how the passenger experience will continue to evolve.
Maintaining and exceeding hygiene standards remains a critical consideration post pandemic.
This was reflected in the responses received with 69% of those asked stating that aircraft cabins should still do more to improve on cleanliness.
Suggestions for improvements to hygiene included using antimicrobial materials (38%), installing self-cleaning bathrooms (17%) and taking additional steps to prevent viral transmission (15%).
Sustainability in the cabin remained an important issue, with 65% of respondents predicting significant improvements to cabin sustainability in the next two to five years.
Some 40% of respondents forecast ‘the increased use of lightweight materials’ would take place.
The survey also revealed that 30% felt establishing sustainable partnerships was important develop ‘green’ alliances and to collaborate openly on best practice approaches.