JetBlue has appointed John Flaherty to the role of vice president of inflight experience.

Flaherty will lead and support JetBlue’s inflight team, focussing on ensuring new and current crew members have the tools and training to deliver and advance the airline’s hospitality and customer experience.

“With a deep understanding of JetBlue’s culture and service, as well as his operational expertise, John was an obvious choice to lead our inflight team,” said JetBlue’s head of customer care and programs Ed Baklor.

“Since coming to JetBlue in 2006, John has been able to excel as a leader, growing our Boston operation to what it is today. He understands that our crewmembers are the reason we are who we are, a world-recognised customer-focussed travel company. I am confident John will achieve great things in this new role, as he has in previous roles he has held at JetBlue.

JetBlue’s chief executive officer Robin Hayes added: “As we congratulate John for his well-deserved promotion we also remember our much loved Norbert Strissel who was our previous director, airports in Boston and who we sadly lost suddenly back in January 2019. Norbert was John’s biggest fan and Norbert’s affection for our people and culture was instrumental to John’s growth as the incredible leader he is today.”