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APEX 2024: Korean Air Extends IFE contract with Spafax

Following a thorough RFP process, travel media agency Spafax has announced the renewal of its partnership with Korean Air. The deal was announced at the APEX-ISA expo currently underway in Long Beach and continues a collaboration that began in 2019.

After a thorough RFP process initiated in March 2024, Korean Air selected Spafax as its ongoing IFE partner. Spafax’s proposal, recognized for its passion and excellence, was deemed the best fit for the airline’s evolving needs. Korean Air has relied on Spafax’s expertise to deliver engaging Hollywood and Western content, with Spafax leading curation and strategy in these areas.

READ: New tunes for Spafax in streaming deal

In addition to content curation, Spafax will introduce Spafax ONE. This new client platform offers Korean Air a product for tracking movie availability, onboard content, and media delivery status. Furthermore, Spafax IQ, the company’s data analysis tool, will provide Korean Air with deeper insights into passenger preferences, allowing for more tailored and effective content decisions.

Grace Li, Regional Director, APAC, Spafax, commented: “We are thrilled to extend our partnership with Korean Air and continue to support their inflight entertainment services. This renewal reflects the trust we have built and the passion we bring to our work. With our new tools and technologies, we’re excited to help Korean Air deliver an even better entertainment experience for their passengers.”

Jean-Marc Thomas, APAC Managing Director, Spafax, added: “Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation. We’ve expanded our teams and enhanced our product offerings to meet their needs, and we’re confident these improvements will lead to even greater success in the years ahead.”

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