Dubai-based Emirates is introducing meal pre-ordering, whereby customers will be able to preselect their hot main meal between 14 days and 24 hours in advance of their flight, ensuring they get their preferred meal choice every time, as well as helping to reduce food wastage.

The initiative will be rolled out from today (25 July) onwards in Business Class, on all flights between Dubai and London airports. Meal pre-ordering will be added to the existing suite of AI-enabled customer preference tracking data and cabin crew reports operated by the airline.