Oman Air is to replace it’s current First Class proposition with a two-tier Business Class product.

A new cabin, known as Business Studio will retain the layout of the current First Class with lie-flat seats, and Wi-Fi connectivity, but will offer more affordable fares. Planned for its London and Bangkok services, the new higher-tier Business experience is part of the airline’s strategy of increasing efficiency and load factors.

READ: Is this the end of first class travel?

“Inspired by valuable guest feedback and to adapt and evolve in line with global market trends, we have strategically refined our premium offering to deliver greater value and appeal”, said Con Korfiatis, Chief Executive Officer of Oman Air.

“The traditional First Class experience has seen diminished demand, and after careful analysis and benchmarking against industry standards, we decided to retire the product. This decision allows us to focus on delivering an exceptional Business Class experience that better meets modern traveller expectations and is more closely aligned with the demographics targeted by the national tourism objectives, such as such as wellness, adventure and MICE. Moreover, we’re offering it all at a more competitive price point,” added Korfiatis.

Oman Air’s new Business Studio offers an 82” pitch, privacy walls for every seat, 23-inch personal screen, free Wi-Fi connectivity, and à la carte dining.