Aircraft Cabin Management

Penelope Cruz to showcase Emirates’ A380 cabins in new TV ad campaign

The facilities onboard Emirates fleet of A380s will be promoted by Hollywood actress Penelope Cruz in the Gulf carrier’s latest campaign starting this summer.

The adverts feature exclusive behind-the-scenes footage shot onboard a signature Emirates A380 super-jumbo.

Under the tagline ‘travel is not just about the end destination; ​it’s also about how you get there’, the ads show Cruz sampling exclusive luxuries that Emirates First and Business Class customers are offered.

These include a crafted beverage in the A380 Onboard Lounge, a shower above the clouds and cheering for a football game shown on live TV. In other spots, she enjoys the new seats in Emirates’ Premium Economy Class.

Cruz is also filmed using the personal temperature controls in her private First Class Suite, using bespoke binoculars to enjoy the sky-high views, and wearing the Emirates hydra-active moisturising pyjamas.

The new TV adverts were directed by Robert Stromberg, a double Oscar-winning Hollywood director.

Richard Billington, Emirates senior vice president of brand and advertising, said: “Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself.

“We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”

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